i2n Scaling for Growth: Marketing Infrastructure for Entrepreneurs

Scaling for Growth is an educational series that helps to address the barriers to growth experienced by entrepreneurs, startups and small businesses. We present strategies and solutions to timely topics from expert advisors and presenters. From accounting and tax strategies, funding options, marketing, and more.

As your business grows, having the right marketing foundation becomes just as important as having a great product or service. Join us for an educational session designed for entrepreneurs who want to build a marketing infrastructure that supports sustainable growth and helps turn marketing efforts into measurable results.

This Scaling for Growth program features experts from IT Edge, who will explore the essential elements every business should have in place, including a professional website that clearly communicates your value and encourages visitors to take action, a consistent social media presence that keeps your audience engaged, and practical strategies for creating content that builds credibility and drives visibility. We’ll also discuss the importance of tracking and measurement, including how tools like Google Analytics can help you better understand customer behavior and make more informed marketing decisions.